Publicly traded Strive Inc. purchased an additional 789 Bitcoin for its treasury, the structured finance company and institutional asset manager announced Monday.
The company paid an average price of $77,890 per Bitcoin, Strive CEO and Chairman Matt Cole wrote on X, putting the purchase at a price of about $61.45 million. Bitcoin has fallen to a recent price of $76,716, making the addition worth about $60.5 million as of this writing.
The purchase expands Strive's total Bitcoin holdings to 14,557 BTC, valued at approximately $1.1 billion based on the recent price of Bitcoin.
Alongside the treasury expansion, Strive's True North subsidiary scheduled a Bitcoin for Business summit for May 21 in Lake Oswego, Oregon. The event targets CFOs and business leaders exploring corporate Bitcoin adoption strategies.
Strive has acquired 789 BTC for $61.43 million at an average cost of ~$77,890 per bitcoin.
As of 4/24/2026 we hodl 14,557 $BTC. $ASST $SATA pic.twitter.com/6JYBemuVq6
— Matt Cole (@ColeMacro) April 27, 2026
"Bitcoin and adjacent securities are transforming how businesses manage their treasuries," said True North CEO and Strive Chief Risk Officer Jeff Walton, in a statement. "We aim to educate the business leaders of today about the financial landscape of the future."
Publicly traded firms hold more than 1.2 million Bitcoin valued above $93 billion, per data from BitcoinTreasuries.net, led by Strategy with its nearly $63 billion haul. Strategy said Monday that it bought $255 million in Bitcoin last week, down dramatically from a $2.54 billion purchase the week prior.
Strive manages over $2.7 billion in assets as a publicly traded structured finance company and institutional asset manager. The firm's True North sub-brand provides corporate Bitcoin curriculum and hosts educational events for businesses exploring cryptocurrency integration.
As of April 24, Strive maintained $90.5 million in cash and cash equivalents alongside $50.3 million in Strategy preferred stock holdings, according to SEC filings. The company's latest Bitcoin purchase represents a continuation of its aggressive treasury diversification strategy.
Strive’s stock (ASST) was down about 3% on Monday, recently trading at $15.33. ASST shares have surged by 55% over the last month, though shares are down 53% in the last six months.
