Joe Lubin Says MetaMask Token Is Coming, Possibly Sooner Than Expected

Web3 wallet MetaMask moved closer to launching its long-rumored native token. After years of speculation, ConsenSys CEO and Ethereum co-founder Joe Lubin said the MetaMask token is “coming” and could arrive “sooner than you would expect.”

In a recent interview, Lubin left little doubt about MetaMask’s token plans, stating:

While details on the tokenomics remain sparse, Lubin emphasized that the token will play a role in decentralizing parts of the MetaMask ecosystem, which means early adopters and could be rewarded when the token finally arrives.

The timing tracks with product and network momentum rather than policy alone.

MetaMask co-founder Dan Finlay recently that the regulatory environment is relatively favorable across the globe, especially in the US under the crypto-friendly Trump administration.

With rules less strict now, launching MASK now may provide a safer path than waiting for potentially stricter frameworks down the road.

Just weeks ago, the wallet launched MetaMask USD (mUSD), a native stablecoin created in partnership with Bridge (a Stripe company) and powered by M0’s decentralized infrastructure.

With a market cap already surpassing $53.4 million, mUSD could play a supporting role in boosting MASK adoption by offering liquidity and a simply way to on-ramp and transact

Linea, ConsenSys’ zkEVM-based Layer-2 blockchain directly integrated with MetaMask, is designed to cut costs while retaining Ethereum-level security and full smart contract compatibility.

Lubin recently hinted that MetaMask and Linea are “cooking something together,” suggesting that the MASK token on Linea, alongside reward programs for users engaging across ConsenSys platforms and partner protocols.

If launched, the MASK token would have a massive distribution channel with the Web3 wallet already 30 million monthly active users and has been downloaded more than 10 million times. Its swap feature alone has generated $325 million in cumulative revenue.

Dan Finlay has even confirmed that if the token launches, it will be promoted directly inside the wallet, instantly reaching millions of users worldwide.

With web traffic consistently topping millions of visits each month, MetaMask has the audience and infrastructure to ensure MASK doesn’t go unnoticed.